Smarteefi is the brand name of "Coreembedded Technologies Pvt. Ltd," a company that has been dedicated to developing innovative products and features since 2016, aimed at simplifying and enhancing users' lives. With our diverse range of products, you can mix and match them to create a personalized smart home, giving you the ability to manage and control your appliances from anywhere at any time.

In India, home technology has to do more than offer convenience — it has to cope with unpredictability. Frequent power cuts, inconsistent Wi-Fi, voltage fluctuations, and unstable internet connections are part of everyday life, yet most smart-home devices are designed for conditions that rarely exist here.

Smarteefi emerged from a straightforward question:
What if a smart device could function reliably, even when everything around it doesn't?

Our engineering team focused on creating products that remain dependable in imperfect environments. Instead of relying entirely on cloud servers or constant connectivity, we built systems capable of operating independently — executing schedules directly on the device, responding instantly over the local network, and staying usable when the internet drops.
This approach demanded significant effort, but the alternative — homes where lights stop working because a remote server times out — was simply unacceptable.
Every Smarteefi product is shaped by the realities of Indian households: high-load appliances, fluctuating voltage, demanding usage patterns, and homes that expect technology to assist, not fail. Our designs reflect a deeper goal: to create devices that remain stable and protective, even in demanding conditions.

Smarteefi is not about adding another gadget to the home. It is about building technology that stands up to real-world challenges.
Technology that remains steady when the environment is not.
Technology that supports the household instead of depending on it.

This is what defines Smarteefi — a commitment to reliability, practicality, and resilience for Indian homes.

1st product of Smarteefi was launched in Jan’2016, which was a 3 Port Smart Power strip controlled with individual control on device for each output. It was a first of its kind in the world. When Alexa was launched in India, Smarteefi was one of the few products which was compatible with it from Day 1. Since then, with its customer centric approach, Smarteefi has become a trusted brand and now has more than 70+ Unique Smart Modules giving a wide range for home automation solution.